To count your groups, a fast vectorized method using logical indexing is:
count = sum(diff([A 0]==0)==1)
This assumes that A is a row vector as in your example. This works with no zeros, all zeros, the empty vector, and several other test cases I tried.
To obtain your groups of values themselves, you can use a variation to my answer to a similar question:
a0 = (A~=0);
d = diff(a0);
start = find([a0(1) d]==1) % Start index of each group
len = find([d -a0(end)]==-1)-start+1 % Length, number of indexes in each group
In your case it might make sense to replace len with
finish = find([d -a0(end)]==-1) % Last index of each group
The length of start, len, and finish should be the same as the value of count so you could just use this if you need to do the breaking up. You can then use start and len (or finish) to store your groups in a cell array or struct or some other ragged array. For example:
count = length(start);
B = cell(count,1);
for i = 1:count
B{i} = A(start(i):finish(i));
end