In Python 2, we could reassign True and False (but not None), but all three (True, False, and None) were considered builtin variables. However, in Py3k all three were changed into keywords as per the docs.
From my own speculation, I could only guess that it was to prevent shenanigans like this which derive from the old True, False = False, True prank. However, in Python 2.7.5, and perhaps before, statements such as None = 3 which reassigned None raised SyntaxError: cannot assign to None.
Semantically, I don't believe True, False, and None are keywords, since they are at last semantically literals, which is what Java has done. I checked PEP 0 (the index) and I couldn't find a PEP explaining why they were changed.
Are there performance benefits or other reasons for making them keywords as opposed to literals or special-casing them like None in python2?