Blog Posts Optimized by Schema

Question

I am quite new to these approach in optimizing my HTML with Rich Snippets. I am not sure what is the differences of each of the list items below:

I got this code below example below, and I want to know what are the missing items or codes that could optimized a simple blog post that search engines can understand. I'd like to know all the rich snippets available for a blogpost.

<div id="blog_post" itemscope="" itemtype="http://schema.org/BlogPosting">
            <h2 itemprop="name headline">Post Title</h2>
            <div class="byline">
                Written by
                <span itemprop="author" itemscope="" itemtype="http://schema.org/Person">
                    <span itemprop="name">
                        <a href="https://" itemprop="url" rel="author">Author</a>
                    </span>
                </span>
                on
                <time datetime="2011-05-17T22:00" itemprop="datePublished">Tuesday May 17th 2013</time>
            </div>
            <div class="content" itemprop="articleBody">Content...</div>
</div>

score 13 · Accepted Answer · edited Apr 13 '17 at 12:33

13

http://schema.org/Blog can be used on the front page, where you typically find a list of several blog posts (and maybe also for blog-wide things on every page, like the blog name).

http://schema.org/BlogPosting represents a single blog post.

http://schema.org/Article is just more general than http://schema.org/BlogPosting (every BlogPosting is a Article, but not every Article is a BlogPosting). If you have a typical blog, you want to use http://schema.org/BlogPosting.

edited Apr 13 '17 at 12:33

Community

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answered Sep 04 '13 at 21:18

unor

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thanks for the concise explanation. Would mine sharing some of your codes, I am not sure how to do with the syntax especially the blog posting. Can I possible combine the three? – rahstame Sep 05 '13 at 01:12
@lordzden: What’s wrong with your example? Simply look at all available properties at http://schema.org/BlogPosting and decide which you can use for your content. -- If you have a typical blog (only publishing blog posts), you don’t need `Article` at all. – unor Sep 05 '13 at 10:37
1

I am using blogger, and I'd like to confirm that using the code, I have to put it on bloggers new post. right? – rahstame Sep 06 '13 at 02:15
It's taken me days to find the answer to my question, by looking at the first sentence in your answer. There's no concise documentation that states how it should be for a blog index page. But another question would be, inside the Blog schema, would each blog excerpt actually be a blogPosting object there? – Lee Jul 19 '16 at 14:00
@Lee: Yes, each `BlogPosting` ([no matter](http://stackoverflow.com/a/20821707/1591669) it’s the full article or only a teaser) should be associated via `blogPost` to its `Blog` ([similar to this example](http://stackoverflow.com/a/27217262/1591669)). – unor Jul 19 '16 at 14:18

Blog Posts Optimized by Schema

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