I need to add spontaneous blinking effect by default (without clicking on the divs) to the dynamically generated divs given in the below link.
Demo: http://jsfiddle.net/ramapriya/xeYnv/1/
function get_random_color() {
  var letters = '0123456789ABCDEF'.split('');
  var color = '#';
  for (var i = 0; i < 6; i++) {
    color += letters[Math.round(Math.random() * 15)];
  }
  return color;
}
var columns = 40,
  container = $("#container"),
  width = (100 / columns);
$("head").append("<style>.col { width: " + width + "%;} .row {  height: " + width + "%  }</style>");
for (var ii = 0; ii < columns; ii++) {
  var $row = $("<div />", {
    class: "row"
  });
  container.append($row);
  for (var i = 0; i < columns; i++) {
    var $col = $("<div />", {
      class: "col",
      style: "background: " + get_random_color() + ";",
      id: ii + "-" + i
    });
    $row.append($col);
  }
}
$("div.col").click(function() {
  alert(this.id + " " + $(this).html());
});#container {
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  left: 0;
}
.col {
  display: inline-block;
  outline: 1px solid purple;
  overflow: hidden;
  height: 100%;
}<script src="https://ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.js"></script>
<div id="container"></div> 
     
     
    