Yes, 0xff is just 1111 1111. But this is attempting to display the unsigned byte value, even though in Java bytes are signed. The value 0xff is -1 for a signed byte, but it's 255 in a short.
When a byte value of 0xff is read, printing the value would yield -1. So it's assigned to a short which has a bigger range and can store byte values that would normally overflow to be a negative number as a byte as a positive integer, e.g. 144 as a byte is 0x90, or -112, but it can be properly stored as 144 as a short.
So the byte value of -1 is assigned to a short. But what does that do? A primitive widening conversion takes place, and negative values are sign-extended. So 1111 1111 becomes 11111111 11111111, still -1, but this time as a short.
Then the bitmask 0xff (00000000 11111111) is used to get the last 8 bits out again:
-1: 11111111 1111111
0xFF: 00000000 1111111
======================
255: 00000000 1111111
It's just a way to get the unsigned byte value, by converting it to short and then masking out the original bits from the byte, to display it as an unsigned value.