What you want is right there in the docs.
from datetime import tzinfo, timedelta, datetime
ZERO = timedelta(0)
HOUR = timedelta(hours=1)
DSTSTART = datetime(1, 4, 1, 2)
DSTEND = datetime(1, 10, 25, 1)
def first_sunday_on_or_after(dt):
    days_to_go = 6 - dt.weekday()
    if days_to_go:
        dt += timedelta(days_to_go)
    return dt
class USTimeZone(tzinfo):
    def __init__(self, hours, reprname, stdname, dstname):
        self.stdoffset = timedelta(hours=hours)
        self.reprname = reprname
        self.stdname = stdname
        self.dstname = dstname
    def __repr__(self):
        return self.reprname
    def tzname(self, dt):
        if self.dst(dt):
            return self.dstname
        else:
            return self.stdname
    def utcoffset(self, dt):
        return self.stdoffset + self.dst(dt)
    def dst(self, dt):
        if dt is None or dt.tzinfo is None:
            # An exception may be sensible here, in one or both cases.
            # It depends on how you want to treat them.  The default
            # fromutc() implementation (called by the default astimezone()
            # implementation) passes a datetime with dt.tzinfo is self.
            return ZERO
        assert dt.tzinfo is self
        # Find first Sunday in April & the last in October.
        start = first_sunday_on_or_after(DSTSTART.replace(year=dt.year))
        end = first_sunday_on_or_after(DSTEND.replace(year=dt.year))
        # Can't compare naive to aware objects, so strip the timezone from
        # dt first.
        if start <= dt.replace(tzinfo=None) < end:
            return HOUR
        else:
            return ZERO
now = datetime.now()
print now
print now.tzinfo
Eastern = USTimeZone(-5, 'Eastern', 'EST', 'EDT')
now_tz_aware = now.replace(tzinfo=Eastern)
print now_tz_aware
output:
2010-01-18 17:08:02.741482
None
2010-01-18 17:08:02.741482-05:00