I have found the solution by myself, and the problem was with the MIME.
Before, i was sending the email with only one MIME type that was: Content-type: text/html
And now, i created a TMimeMess containing TMimepart's as Multiparts:
var
  m               : TMimemess;
  SubPartSignature,
  mix             ,
  rel             : TMimepart;
  m := TMimemess.create;
  mix := m.AddPartMultipart('mixed',nil);
  rel := m.AddPartMultipart('related', mix);
  m.AddPartHTML(FstlMensagemHTML, mix);//note that the FstlHTMLMessage is the body html of the email
  SubPartSignature := m.AddPartHTMLBinary(cprdbutils.getBlob_StringStream(dts.FieldByName('bl_logo')), 'logo.jpg',   'CidKey', rel);
  rel.AddSubPart;
  rel.AssignSubParts(SubPartSignature);
The function cprdbutils.getBlob_StringStream(dts.FieldByName('bl_logo')) returns the Stream of the image from the database blob field.
And the function AddPartHTMLBinary() is here:
function TMimeMess.AddPartHTMLBinary(const Stream: TStream; const FileName, Cid: string; const PartParent: TMimePart): TMimepart;
begin
  Result := AddPart(PartParent);
  Result.DecodedLines.LoadFromStream(Stream);
  Result.MimeTypeFromExt(FileName);
  Result.Description := 'Included file: ' + FileName;
  Result.Disposition := 'inline';
  Result.ContentID := Cid;
  Result.FileName := FileName;
  Result.EncodingCode := ME_BASE64; //this is a constant containing base64
  Result.EncodePart;
  Result.EncodePartHeader;
end;
And here is the body HTML of the email:
the message
<hr>
<img width=213 height=120 src="cid:CidKey"/> <!-- Important! here is the cid reffered to the cid that i previously set on the code! -->
<hr>
some text
Now it works perfectly.