The scope variables updated by the directive are not reflected where we have {{variable}} on the page, however they do show up as being updated in when I do console.log(scope).
<script>
    var demoApp = angular.module('demoApp', []);
    demoApp.controller('demoController', function demoController($scope) {
      $scope.myElementId ="abcd";
      $scope.updateVals = function() {
        $scope.myElementClass = "";
      };
    });
    demoApp.directive('demoSelect', function() {
      return {
        restrict: 'A',
        controller: 'demoController',
        link: function(scope, element, attrs, controller) {
          element.on("click", function(event) {
            event.stopImmediatePropagation();
            event.preventDefault();
            scope.ele = angular.element(event.target);
            angular.element(".selected").removeClass("selected");
            $(scope.ele).addClass("selected");
            var mm = $(scope.ele).get(0);
            scope.myElementId = $(scope.ele).attr("id");
            scope.myElementClass = $(scope.ele).attr("class");
            scope.myElementType = mm.tagName;
          });
        }
      };
    });
  </script>
Here is the plunker for it. What am I missing?
 
     
     
     
    