This seems like a simple thing, but I keep getting "undefined"
I am trying out the "data-" HTML5 attribute and I am looping through a bunch of div tags that look like this:
    <div id="myEvent"
     data-scheduledOn="1399985100000"
     data-eventStatus="3">
And I am looping through a bunch of these like this:
   $('[id="myEvent"]').each(function(index, divItem) {
        alert($(divItem).data("scheduledOn"));
   }
But I keep getting "undefined" If I do this (get the attribute) it works fine:
        alert($(divItem).attr("data-scheduledOn"));
So What am I missing?
 
     
    