I am trying to create a Javascript function that echoes out a Wordpress function called the_title() which just returns the title of the a blog. Through PHP it echoes out fine but when I do it through Javscript, however, quotes seem to be unescaped (specifically single quotes). Any help or explanation why this is happening?
THE CODE:
function createSliderTabs() {   
    var para = document.createElement("li");
    var strings = "<?php the_title(); ?>";
    var post_string = strings.replace(/"/g, "").replace(/'/g, "").replace(/\(|\)/g, "");
    var node = document.createTextNode(post_string);
    para.appendChild(node);
    var element = document.getElementById("control-navigation");
    element.appendChild(para);
}
    createSliderTabs();
THE RESULT: 
Macy’ ;s Herald Square (had to include space or it would've changed to single quote)
WHAT IT SHOULD BE: 
Macy's Herald Square
Any help or guidance on why this is happening? Thx in advance...