The code below is intended to receive UDP multicast messages on 239.255.255.250 and simply NSLog the contents of the message.
If I address a message to the IP of the iOS device (i.e. from a terminal echo foo | nc -u 10.1.10.249 1900) the message is received and NSLog'd. 
However, if I broadcast a message to the multicast address (echo bar | nc -u 239.255.255.250 1900), the message is not received.
No error messages are logged at start up.
Thoughts on where I'm going awry?
#import "ViewController.h"
#import "GCDAsyncUdpSocket.h"
@interface ViewController () {
    GCDAsyncUdpSocket *udpSocket;
}
@end
@implementation ViewController
- (void)viewDidLoad {
    [super viewDidLoad];
    udpSocket = [[GCDAsyncUdpSocket alloc] initWithDelegate:self delegateQueue:dispatch_get_main_queue()];
    NSError *error = nil;
    if (![udpSocket bindToPort:1900 error:&error]) {
        NSLog(@"Error starting server (bind): %@", error.description );
        return;
    }
    if(![udpSocket joinMulticastGroup:@"239.255.255.250" error:&error] ) { //]onInterface:@"en0" error:&error]) {
        NSLog(@"Error joining multicast group: %@",error.description);
        return;
    }
    if (![udpSocket beginReceiving:&error]) {
        [udpSocket close];
        NSLog(@"Error starting server (recv): %@", error.description);
        return;
    }
    NSLog(@"Udp server started on port %@:%hu", [udpSocket localHost_IPv4], [udpSocket localPort]);
}
- (void)udpSocket:(GCDAsyncUdpSocket *)sock didReceiveData:(NSData *)data fromAddress:(NSData *)address withFilterContext:(id)filterContext {
    NSString *msg = [[NSString alloc] initWithData:data encoding:NSUTF8StringEncoding];
    NSLog(@"message rec'd: %@:%hu %@\n", [udpSocket localHost_IPv4], [udpSocket localPort],msg);
}
- (void)didReceiveMemoryWarning
{
    [super didReceiveMemoryWarning];
}
@end