r'\\' is a two-character string composed of \ and \. repr() gets its representation as a Python string literal. As backslashes start escape sequences in string literals, they themselves need to be escaped to accurately reproduce the original string, so repr() returns '\\\\' – a string composed of six characters. Finally, when displaying this string, the Python interactive shell itself uses repr(), which selects double quotes to avoid having to escape the ' in the string it’s trying to represent, and escapes each of the backslashes again, resulting in what you see.
r'\\': \\
repr(r'\\'): '\\\\'
repr(repr(r'\\')): "'\\\\\\\\'"