If you want to print the text of a UITableViewCell according to its matching NSIndexPath, you have to use UITableViewDelegate's tableView:didSelectRowAtIndexPath: method and get a reference of the selected UITableViewCell with UITableView's cellForRowAtIndexPath: method.
For example:
import UIKit
class TableViewController: UITableViewController {
    override func tableView(tableView: UITableView, numberOfRowsInSection section: Int) -> Int {
        return 4
    }
    override func tableView(tableView: UITableView, cellForRowAtIndexPath indexPath: NSIndexPath) -> UITableViewCell {
        let cell = tableView.dequeueReusableCellWithIdentifier("Cell", forIndexPath: indexPath)
        switch indexPath.row {
        case 0: cell.textLabel?.text = "Bike"
        case 1: cell.textLabel?.text = "Car"
        case 2: cell.textLabel?.text = "Ball"
        default: cell.textLabel?.text = "Boat"
        }
        return cell
    }
    override func tableView(tableView: UITableView, didSelectRowAtIndexPath indexPath: NSIndexPath) {
        let selectedCell = tableView.cellForRowAtIndexPath(indexPath)
        print(selectedCell?.textLabel?.text)
        // this will print Optional("Bike") if indexPath.row == 0
    }
}
However, for many reasons, I would not encourage you to use the previous code. Your UITableViewCell should only be responsible for displaying some content given by a model. In most cases, what you want is to print the content of your model (could be an Array of String) according to a NSIndexPath. By doing things like this, you will separate each element's responsibilities.
Thereby, this is what I would recommend:
import UIKit
class TableViewController: UITableViewController {
    let toysArray = ["Bike", "Car", "Ball", "Boat"]
    override func tableView(tableView: UITableView, numberOfRowsInSection section: Int) -> Int {
        return toysArray.count
    }
    override func tableView(tableView: UITableView, cellForRowAtIndexPath indexPath: NSIndexPath) -> UITableViewCell {
        let cell = tableView.dequeueReusableCellWithIdentifier("Cell", forIndexPath: indexPath)
        cell.textLabel?.text = toysArray[indexPath.row]
        return cell
    }
    override func tableView(tableView: UITableView, didSelectRowAtIndexPath indexPath: NSIndexPath) {
        let toy = toysArray[indexPath.row]
        print(toy)
        // this will print "Bike" if indexPath.row == 0
    }
}
As you can see, with this code, you don't have to deal with optionals and don't even need to get a reference of the matching UITableViewCell inside tableView:didSelectRowAtIndexPath: in order to print the desired text.