Here is one example in Swift that will first cross dissolve a new image and then add a bouncy animation:
var selected: Bool {
  willSet(selected) {
    let expandTransform:CGAffineTransform = CGAffineTransformMakeScale(1.15, 1.15);
    if (!self.selected && selected) {
      UIView.transitionWithView(self.imageView,
        duration:0.1,
        options: UIViewAnimationOptions.TransitionCrossDissolve,
        animations: {
          self.imageView.image = SNStockCellSelectionAccessoryViewImage(selected)
          self.imageView.transform = expandTransform
        },
        completion: {(finished: Bool) in
          UIView.animateWithDuration(0.4,
            delay:0.0,
            usingSpringWithDamping:0.40,
            initialSpringVelocity:0.2,
            options:UIViewAnimationOptions.CurveEaseOut,
            animations: {
              self.imageView.transform = CGAffineTransformInvert(expandTransform)
            }, completion:nil)
      })
    }
  }
}
var imageView:UIImageView
If imageView is correctly added to the view as a subview, toggling between selected = false to selected = true should swap the image with a bouncy animation. SNStockCellSelectionAccessoryViewImage just returns a different image based on the current selection state, see below: 
private let SNStockCellSelectionAccessoryViewPlusIconSelected:UIImage = UIImage(named:"PlusIconSelected")!
private let SNStockCellSelectionAccessoryViewPlusIcon:UIImage = UIImage(named:"PlusIcon")!
private func SNStockCellSelectionAccessoryViewImage(selected:Bool) -> UIImage {
  return selected ? SNStockCellSelectionAccessoryViewPlusIconSelected : SNStockCellSelectionAccessoryViewPlusIcon
}
The GIF example below is a bit slowed down, the actual animation happens faster: 
                                       