There are two kinds of raw strings that MSVC2013 interacts with. Raw char strings look like "Hello". wchar_t strings look like L"World".
In addition, there is a setting for if your project is using wchar_t or char strings. The macro TCHAR expands to either char or wchar_t, and the macro _T("some text") will expand to either "some text" or L"some text" depending on if your project is compiled to use char or wchar_t.
Almost every windows API taking a string has a macro wrapping it, mapping it to a char version or a wchar_t version.
The goal of all of this was to make it possible to write a single application, and have it wide-character aware or not.
The convention on windows is that narrow character char interfaces use a code-page based system, and wide character wchar_t interfaces use UTF-16 characters (the subset UCS-2 in OS's prior to W2K, and no system font in XP supports characters outside of UCS-2 if I read the wikipedia article right).
The end of all of this? Your project has been somehow set to be using wide character strings. This is a good thing, because narrow character built apps are unable to handle anything other than one codepage of characters.
So your narrow character constants are generating errors, as the APIs are now expecting wide character constants.
The easy fix is to wrap all of your "raw strings"s in _T("raw string") the _T macro. When you use char const* or the like in your code, instead use TCHAR const*.
Include a system to do the same with std::string and std::cout and other char based std and other libraries, or when using those don't interact with the user and when talking to windows use the A terminated interfaces for char or W terminated interface functions for wchar_t based strings.
It is rare nowadays to ever "go back" to char based interfaces on windows, so one approach would be to do away with the macros and just interact with the W based interfaces directly. Your strings all become L"wide character", your std stuff is all std::wstring etc, and your character variables are all wchar_t. This is probably not considered best practices.
Finally, note that both the char and wchar_t narrow and wide based interfaces can have more than one char or wchar_t per "character". This wasn't true for a narrow window when all windows supported was single-wchar_t elements from UTF-16, and multi-wchar_t characters are relatively rare, so a lot of code fails to handle that possibility.