I decided to drop my UIImageView and instead use an UIPageViewController so that users can swipe between images on the same page.
What I have now is a normal UIViewController, in that I added a containerView in which I have embedded a UIPageViewController.
So the UIPageViewController acts as a childview to the viewcontroller.
I have a "details" page with some info about the product X. And instead of only showing one image I want the image to be "swipeable" so that users can see different images. But I dont want the PageControllerView to act as a full-size view, the image should still be visible inside the viewcontroller at all time.
And my problem now is that I am stuck. I have no idea on how to hook up the two controllers. So if anyone has an example app/tutorial on embedded segues/child view using swift please share.
I worked out a solution thanks to the answer bellow:
In my storyboard I have 3 VC's. VC1 with and embedded container view that has a segue to a UIPageControllerView, then I added a 3rd VC "content view controller" to display images for the UIPageControllerView.
ViewController.swift
import UIKit
class ViewController: UIViewController, UIPageViewControllerDataSource {
    var pageViewController: UIPageViewController!
    var pageTitles: NSArray!
    var pageImages: NSArray!
    override func viewDidLoad()
    {
        super.viewDidLoad()
    }
    override func didReceiveMemoryWarning() {
        super.didReceiveMemoryWarning()
        // Dispose of any resources that can be recreated.
    }
    @IBAction func restartAction(sender: AnyObject)
    {
        var startVC = self.viewControllerAtIndex(0) as ContentViewController
        var viewControllers = NSArray(object: startVC)
        self.pageViewController.setViewControllers(viewControllers as [AnyObject], direction: .Forward, animated: true, completion: nil)
    }
    func viewControllerAtIndex(index: Int) -> ContentViewController
    {
        if ((self.pageTitles.count == 0) || (index >= self.pageTitles.count)) {
            return ContentViewController()
        }
        var vc: ContentViewController = self.storyboard?.instantiateViewControllerWithIdentifier("ContentViewController") as! ContentViewController
        vc.imageFile = self.pageImages[index] as! String
        vc.titleText = self.pageTitles[index] as! String
        vc.pageIndex = index
        return vc
    }
    // MARK: - Page View Controller Data Source
    func pageViewController(pageViewController: UIPageViewController, viewControllerBeforeViewController viewController: UIViewController) -> UIViewController?
    {
        var vc = viewController as! ContentViewController
        var index = vc.pageIndex as Int
        if (index == 0 || index == NSNotFound)
        {
            return nil
        }
        index--
        return self.viewControllerAtIndex(index)
    }
    func pageViewController(pageViewController: UIPageViewController, viewControllerAfterViewController viewController: UIViewController) -> UIViewController? {
        var vc = viewController as! ContentViewController
        var index = vc.pageIndex as Int
        if (index == NSNotFound)
        {
            return nil
        }
        index++
        if (index == self.pageTitles.count)
        {
            return nil
        }
        return self.viewControllerAtIndex(index)
    }
    func presentationCountForPageViewController(pageViewController: UIPageViewController) -> Int
    {
        return self.pageTitles.count
    }
    func presentationIndexForPageViewController(pageViewController: UIPageViewController) -> Int
    {
        return 0
    }
    override func prepareForSegue(segue: UIStoryboardSegue, sender: AnyObject?) {
        if segue.identifier == "PageViewControllerFitta" {
            self.pageTitles = NSArray(objects: "Explore", "Today Widget")
            self.pageImages = NSArray(objects: "page1", "page2")
            let toView = segue.destinationViewController as! UIPageViewController
            toView.dataSource = self
            var startVC = self.viewControllerAtIndex(0) as ContentViewController
            var viewControllers = NSArray(object: startVC)
            toView.setViewControllers(viewControllers as [AnyObject], direction: .Forward, animated: true, completion: nil)
            toView.view.frame = CGRectMake(0, 30, self.view.frame.width, self.view.frame.size.height - 60)
            self.addChildViewController(toView)
            self.view.addSubview(toView.view)
            toView.didMoveToParentViewController(self)
        }
    }
}
ContentViewController.Swift
import UIKit
class ContentViewController: UIViewController {
    @IBOutlet weak var imageView: UIImageView!
    var pageIndex: Int!
    var imageFile: String!
    override func viewDidLoad()
    {
        super.viewDidLoad()
        self.imageView.image = UIImage(named: self.imageFile)
    }
    override func didReceiveMemoryWarning() {
        super.didReceiveMemoryWarning()
        // Dispose of any resources that can be recreated.
    }
}
 
     
    