Can I paste my Schema.org LocalBusiness info in the head of my webpage or should it be inserted in the body?
My concern is that all those pieces of info are already written somewhere on the page (but not at once) and I don't want to have them twice, once for the markup info, once for the normal reader.
If you are using the syntax Microdata or RDFa, you would ideally apply it to your existing markup. Most of the time you don’t have to duplicate your content.
If you are using the syntax JSON-LD, you add a separate data block (in a script element; see this answer about its placement). You always have to duplicate your content.
