void perfprint(unsigned int count)
{
    char a[100] = "fosjkdfjlsjdflw0304802";
    for(unsigned int i = 0;i<count;++i)
    {
        printf("%s", a);
    }
}
void perfcout(unsigned int count)
{
    char a[100] = "fosjkdfjlsjdflw0304802";
    for(unsigned int i = 0;i<count;++i)
    {
        cout << a;
    }
}
Environment : C++, VS 2010, Windows 7, 32-bit, Core-i7, 4GB, 3.40 GHz
I tested both the functions with count = 10000 for 5 times each.
Measured the performance using QueryPerformanceCounter.
perfprint > ~850 milliseconds (Avg of 5 runs)
perfcout  > ~9000 milliseconds (Avg of 5 runs)
Does this mean printf is ~10x faster than cout?
Edit:
With /Ox, /Ot, No debug information in Release build
and with std::ios_base::sync_with_stdio(false); in perfcout method,
result is same for cout i.e. ~9000 millisecs
Edit 2:
To conclude, cout is faster than printf. The reason of the observations above were due to console output. When redirecting output to file, things turned on its head! 
 
     
    