I have a dictionary whose values are in a pandas series. I want to make a new series that will look up a value in a series and return a new series with associated key. Example:
import pandas as pd
df = pd.DataFrame({'season' : ['Nor 2014', 'Nor 2013', 'Nor 2013', 'Norv 2013',
                           'Swe 2014', 'Swe 2014',  'Swe 2013',
                           'Swe 2013', 'Sven 2013', 'Sven 2013', 'Norv 2014']})
nmdict = {'Norway' : [s for s in list(set(df.season)) if 'No' in s],
                  'Sweden' : [s for s in list(set(df.season)) if 'S' in s]}
Desired result with df['country'] as the new column name:
       season country
0    Nor 2014  Norway
1    Nor 2013  Norway
2    Nor 2013  Norway
3   Norv 2013  Norway
4    Swe 2014  Sweden
5    Swe 2014  Sweden
6    Swe 2013  Sweden
7    Swe 2013  Sweden
8   Sven 2013  Sweden
9   Sven 2013  Sweden
10  Norv 2014  Norway
Due to nature of my data I must manually make the nmdict as shown. I've tried this but couldn't reverse my nmdict as arrays are not same length. 
More importantly, I think my approach may be wrong. I'm coming from Excel and thinking of a vlookup solution, but according to this answer, I shouldn't be using the dictionary in this way.
Any answers appreciated.
 
     
     
     
    