Take a look at this item from the official FAQ:
For programmers unaccustomed to pointers, the distinction between
  these two examples can be confusing, but the situation is actually
  very simple. When defining a method on a type, the receiver (s in the
  above examples) behaves exactly as if it were an argument to the
  method. Whether to define the receiver as a value or as a pointer is
  the same question, then, as whether a function argument should be a
  value or a pointer. There are several considerations.
First, and most important, does the method need to modify the
  receiver? If it does, the receiver must be a pointer. (Slices and maps
  act as references, so their story is a little more subtle, but for
  instance to change the length of a slice in a method the receiver must
  still be a pointer.) In the examples above, if pointerMethod modifies
  the fields of s, the caller will see those changes, but valueMethod is
  called with a copy of the caller's argument (that's the definition of
  passing a value), so changes it makes will be invisible to the caller.
By the way, pointer receivers are identical to the situation in Java,
  although in Java the pointers are hidden under the covers; it's Go's
  value receivers that are unusual.
Second is the consideration of efficiency. If the receiver is large, a
  big struct for instance, it will be much cheaper to use a pointer
  receiver.
Next is consistency. If some of the methods of the type must have
  pointer receivers, the rest should too, so the method set is
  consistent regardless of how the type is used. See the section on
  method sets for details.
For types such as basic types, slices, and small structs, a value
  receiver is very cheap so unless the semantics of the method requires
  a pointer, a value receiver is efficient and clear.