Here is some code that if you study and compile / run it will help you understand what is going on.  Note when the value of pointer ptr_ucW0 is incremented.
/*
 *  36130330_main.c
 */
#include <stdio.h>
#include <string.h>
unsigned int main
    (
    unsigned int    argc,
    unsigned char   *arg[]
    )
{
    unsigned char   *str="Hello";
    unsigned char   *ptr_ucW0;
    printf("\n");
    printf("  Set ptr_ucW0 = str\n");
    ptr_ucW0 = str;
    printf("  Text            Address      Text                Value\n");
    printf("  str       :     %p     *str         :      %c\n", str, *str);
    printf("  str + 1   :     %p     *(str + 1)   :      %c\n", str + 1, *(str + 1));
    printf("  str + 2   :     %p     *(str + 2)   :      %c\n", str + 2, *(str + 2));
    printf("  str + 3   :     %p     *(str + 3)   :      %c\n", str + 3, *(str + 3));
    printf("  str + 4   :     %p     *(str + 4)   :      %c\n", str + 4, *(str + 4));
    printf("  str + 5   :     %p     *(str + 5)   :      %c\n", str + 5, *(str + 5));
    printf("  ptr_ucW0  :     %p     *ptr_ucW0    :      %c\n", ptr_ucW0, *ptr_ucW0);
    printf("  ptr_ucW0++:     %p     *ptr_ucW0++  :      %c\n", ptr_ucW0++, *ptr_ucW0++);
    printf("  ptr_ucW0  :     %p     *ptr_ucW0    :      %c\n", ptr_ucW0, *ptr_ucW0);
    printf("  ptr_ucW0++:     %p     *ptr_ucW0++  :      %c\n", ptr_ucW0++, *ptr_ucW0++);
    printf("  ptr_ucW0  :     %p     *ptr_ucW0    :      %c\n", ptr_ucW0, *ptr_ucW0);
    printf("\n");
    printf("  Reset ptr_ucW0 = str\n");
    ptr_ucW0 = str;
    printf("  Text            Address      Text                Value\n");
    printf("  ptr_ucW0  :     %p     *ptr_ucW0    :      %c\n", ptr_ucW0, *ptr_ucW0);
    printf("  ptr_ucW0++:     %p     *ptr_ucW0    :      %c\n", ptr_ucW0++, *ptr_ucW0);
    printf("  ptr_ucW0++:     %p     *ptr_ucW0    :      %c\n", ptr_ucW0++, *ptr_ucW0);
    printf("  ptr_ucW0++:     %p     *ptr_ucW0    :      %c\n", ptr_ucW0++, *ptr_ucW0);
    printf("  ptr_ucW0++:     %p     *ptr_ucW0    :      %c\n", ptr_ucW0++, *ptr_ucW0);
    printf("  ptr_ucW0++:     %p     *ptr_ucW0    :      %c\n", ptr_ucW0++, *ptr_ucW0);
}