Per the C standard, arithmetic for unsigned integers is performed modulo 2bit width. So, for a 32-bit integer, the negation will be taken mod 232 = 4294967296.
For a 32-bit number, then, the value you'll get if you negate a number n is going to be 0-n = 4294967296-n. In your specific case, assuming unsigned int is 32 bits wide, you'd get 4294967296-1 = 4294967295 = 0xffffffff (the number with all bits set).
The relevant text in the C standard is in §6.2.5/9:
a  result  that  cannot  be  represented  by  the  resulting  unsigned  integer  type  is reduced  modulo  the  number  that  is  one  greater  than  the  largest  value  that  can  be represented by the resulting type