pg_ctl is a command line (Windows) program not a SQL statement. You need to do that from a cmd.exe. Or use net start postgresql-9.5

If you have installed Postgres through the installer, you should start the Windows service instead of running pg_ctl manually, e.g. using:
net start postgresql-9.5
Note that the name of the service might be different in your installation. Another option is to start the service through the Windows control panel
I have used the pgAdmin II tool to create a database called company
Which means that Postgres is already running, so I don't understand why you think you need to do that again. Especially because the installer typically sets the service to start automatically when Windows is started.
The reason you are not seeing any result is that psql requires every SQL command to be terminated with ; in your case it's simply waiting for you to finish the statement.
See here for more details: In psql, why do some commands have no effect?