The quote introduces an unevaluated value, not pre-evaluated, whatever that means.
When the expression (quote X) is treated as a form to be evaluated, it simply evaluates to X itself. X is not treated as a form to be evaluated to a value, but rather the resulting value is the syntax X itself.
Quote is a way of the program expressing, "I want to use a piece of my own syntax as a value". And that's precisely what a "literal" is in computer science: a piece of program text reflected back into the program as a run-time value.
In Lisp, atoms other than symbols denote themselves when evaluated. The syntax 3 evaluates to the integer 3. They are the same thing: Lisp syntax is a data structure, and in that data structure, an integer literal 3 is already represented by the object that it denotes.
Thus, under evaluation, there is no difference between (quote 3) and just 3. "Give me the syntax 3 itself" and "give me the value of the syntax 3" are the same: just 3.
Under (quote (1 2 3)), the syntax being quoted is (1 2 3). That syntax is the list object that it looks like; quote just regurgitates it. If were to evaluate the (1 2 3) form, it would be an error: it looks like 1 is being used as an operator or function, with arguments 2 and 3. When quote is itself evaluated, it suppresses this evaluation and just yields the (1 2 3) as-is.
Because the (1 2 3) is a piece of the program syntax, however, there is a restriction in the language that this list may not be modified. An operation like (inc (car (quote (1 2 3)))) which tries to change the list to (2 2 3) invokes undefined behavior. Essentially, the program is trying to modify its own syntax; if for a moment we disregard the additional complexity that Lisp is a compiled language, this is de facto self-modifying code.