Issue
I'm currently attempting to create a "cell" for each mysql row similar to how twitter has it, but for some reason i'm logging
PHP Parse error:  parse error, expecting `','' or `';''
Code
I'm fairly new to PHP I am unsure of why my code is creating this error.
<?php
while ($row = mysql_fetch_array($rs)) {
    $unformatted = $row['mcap_HKD'];
    $output = number_format($unformatted);
    $time = time_elapsed_string($row['time']);
    echo
        "<div class="content">
            <div class="headers">
                <div class="info">
                    <strong class="scode">".$row['scode']."</strong><br>
                    <span class="sname">".$row['sname']."</span><br>
                    <span class="industry">".$row['main_industry']."</span>
                </div>
                <small class="time">."$time."</small>
            </div>
            <div class="news">
                <a href="">".$row['title']."</a>
            </div>
        </div>";
}
I know that through testing that I am able to reach the server and that it will output the data just fine on its own, and even when i output single variables onto one div, but for some reason this is not working when i put extra divs like i do above. I have attempted to echo each line by itself but it still returns the same error.
 
    