You can temporarily redefine the value of PATH by prepending its definition to the command:
PATH=/some/directory/somewhere:/usr/local/bin:/usr/bin:/bin deploy
This can also be packed into an alias:
alias some_prefix='PATH=/some/directory/somewhere:$PATH'
So that you only need to run:
some_prefix deploy
The shell (bash, zsh or even dash), will first expand the alias
PATH=/some/directory/somewhere:$PATH deploy
and then the PATH parameter
PATH=/some/directory/somewhere:/usr/local/bin:/usr/bin:/bin deploy
before using the redefined PATH to search for the deploy command and also passing it onto the environment of the deploy process.
Note: The definition is scoped only to the following command, not to the whole command line. So, if you run
some_prefix deploy ; deploy
only the first deploy will be searched in the modified PATH, while the second uses the original value of PATH. The same holds true for commands that are chained with |, && or ||. If that is an issue, you might want to have a look at this question. Of course it is always possible to just use the alias multiple times as needed:
some_prefix deploy; some_prefix deploy