There are several ways to achieve what you want:
(1) put the following line in the correct location of your .vmdrc
    mol default style CPK
(2) use the VMD Preferences Panel (last item in the Extensions menu of the main window) to generate a .vmdrc file that meets your expectations(s). The setting you're looking for is in the Representations tab.
(3) for more advanced settings (i.e. default settings applied to molecules already loaded when vmd read the startup .vmdrc file), you can use the following (works for me on VMD 1.9.2):
proc reset_viz {molid} {
  # operate only on existing molecules
  if {[lsearch [molinfo list] $molid] >= 0} {
    # delete all representations
    set numrep [molinfo $molid get numreps]
    for {set i 0} {$i < $numrep} {incr i} {
      mol delrep $i $molid
    }
    # add new representations
    mol representation CPK
    # add other representation stuff you want here
    mol addrep $molid
  } 
}
proc reset_viz_proxy {args} {
  foreach {fname molid rw} $args {}
  eval "after idle {reset_viz $molid}"
}
## put a trace on vmd_initialize_structure
trace variable vmd_initialize_structure w reset_viz_proxy
after idle {
  if { 1 } {
    foreach molid [molinfo list] {
      reset_viz $molid
    }
  }
}
This piece of code is adapted from this Axel Kohlmeyer website.
HTH,