Updated September 2019
With Angular CLI 6, angular-cli.json has been renamed to angular.json which contains the configuration. In angular.json, codeCoverage expects a boolean value, which sets whether code-coverage should be done with every test run or not. To exclude files from code coverage, there is a property codeCoverageExclude which accepts an array of files to be excluded from code coverage.
angular.json
"test": {
  "codeCoverageExclude": ["src/assets/vendor/**"],,
  ...
}
Updated answer
rc.0 has been released. You should be able to add the code snippet below to ignore files.
Original answer
Currently, you aren't able to do so in beta.32.3. A change is coming to allow this to happen. In the next release (probably rc.0), you will be able to do the following:
.angular-cli.json
"test": {
  "codeCoverage": {
    "exclude": [
      "src/app/quote/services/generated/**/*"
    ]
  },
  ...
}