A hacky way to load an additional initial_data.json or two is to create additional empty apps within your Django project that has nothing but the fixtures folder and the initial_data.json file. If you need the fixture loaded before the other apps' fixtures, you could name it something like aa1. If you need another one you could name it aa2. Your directory structure would look like this:
aa1/
fixtures/
initial_data.json
aa2/
fixtures/
initial_data.json
myrealapp/
fixtures/
initial_data.json
...
You would need to add the apps to INSTALLED_APPS in settings.py.
You can then populate the fixture_data.json files with arbitrary app information as necessary:
(virtualenv) ./manage.py dumpdata --indent=4 auth > aa1/fixtures/initial_data.json
(virtualenv) ./manage.py dumpdata --indent=4 oauth2 > aa2/fixtures/initial_data.json
(virtualenv) ./manage.py dumpdata --indent=4 myrealapp > myrealapp/fixtures/initial_data.json
When you run python manage.py syncdb, each of the fixtures will be loaded in automatically in alphabetical order.
As I mentioned, this is quite hacky, but if you only need a couple extra initial_data.json files and need to be able to control the order they are loaded in, this works.