Here is my code in assembly:
.text:00401000                 push    ebp
.text:00401001                 mov     ebp, esp
.text:00401003                 sub     esp, 8
.text:00401006                 push    4               ; unsigned int
.text:00401008                 call    ??2@YAPAXI@Z    ; operator new(uint)
.text:0040100D                 add     esp, 4
.text:00401010                 mov     [ebp+var_8], eax
.text:00401013                 mov     eax, [ebp+var_8]
.text:00401016                 mov     [ebp+var_4], eax
.text:00401019                 mov     ecx, [ebp+var_4]
.text:0040101C                 mov     dword ptr [ecx], offset aHttpWww_practi ; "http://www.practicalmalwareanalysis.com"...
.text:00401022                 mov     ecx, [ebp+var_4]
.text:00401025                 call    sub_401040
.text:0040102A                 xor     eax, eax
.text:0040102C                 mov     esp, ebp
.text:0040102E                 pop     ebp
.text:0040102F                 retn    10h
.text:0040102F _WinMain@16     endp
But I'm little confused here. After
call    ??2@YAPAXI@Z    ; operator new(uint) 
EAX register is set to some address which as I guess is address of a newly created object, I jump into that location and it contains nothing.
But
mov     [ebp+var_8], eax
what should this instruction do? Should it put address of object into var_8 or the content(first 4 bytes) of object(which is nothing) into var_8? Well I checked and this is what I got.
I can't understand why this value is stored in var_8.
As I understand the code, It creates an object and puts the
http://www.practicalmalwareanalysis.com 
string in it. But after this instruction below
mov     dword ptr [ecx], offset aHttpWww_practi ; "http://www.practicalmalwareanalysis.com"...
I checked the address of object and this is what I have. It seemed to me that this is the address where string should be, so I jumped at 305040 and there was nothing. Then I jumped on 405030 and thats where I found the string. Why is the address "reversed"(if this is the right word to describe)?
P.S Sorry if my questions sound silly, I'm new with assembly. Thanks.
 
    