You can do it in many ways, I can think of at least 6 different ways but I am giving you only one of them as an example:
- javascript code
$(document).ready(function() {
    // attaching onclick event listener to all images with class swappable
    $('img.swappable').click(function() {
        // get current event target
        var $this = $(this);
        // get current src value and store it in swap variable (local scope)
        var swap = $this.attr('src');
        // set src's new value to the value of rel=""
        $this.attr('src', $this.attr('rel'));
        // set rel's value to the old src value
        $this.attr('rel', swap);
    });
});
- html code
<img src="your/non_hover/image/address" rel="your/hover/image/address" class="swappable" />
Note: The code is well formatted for readability but can be optimized for fewer calls and minified.