You can use entities/entity references for referencing and reusing content at multiple places, within or across files.
An XML file declaring and using an entity looks like this:
<!DOCTYPE doc [
<!ENTITY myent "<x>Text content of myent</x>">
]>
<doc>
&myent;
&myent;
</doc>
This XML file is handled as if
<doc>
<x>Text content of myent</x>
<x>Text content of myent</x>
</doc>
had been specified. That is, the entity reference &myent; is substituted by its replacement text <x>Text content of myent</x>.
This works also with replacement text stored in an external file (called an external entity). Assuming the file above is stored as doc.xml, you can reference it from another XML file like this:
<!DOCTYPE otherdoc [
<!ENTITY doc SYSTEM "doc.xml">
]>
<otherdoc>
&doc;
</otherdoc>
and an XML parser will treat it as if
<otherdoc>
<doc>
<x>Text content of myent</x>
<x>Text content of myent</x>
</doc>
</otherdoc>
had been specified.
Using entities, you can organize common XML content without redundancy within or accross files. Hope that helps.
Edit: note that you have to adapt the DOCTYPE - it must match the document element of your XML