When I want to create a query using spring-data I follow the above algorithm.  
1) Is the query already provided by the existing interfaces of spring-data like CrudRepository, PagingAndSortingRepository, JpaRepository etc?
  Examples: saveAndFlush or findAll methods, more in docs.  
Product product = new Product();
// Setters..
productRepository.saveAndFlush();
2) Can I create a method using keywords inside method names?
  Examples: count, more in docs.  
@Repository
public interface ProductRepository extends JpaRepository<Product, Integer> {
    Long countByTitle(String title);
    List<Product> findByTitleLikeAndVisible(String title, boolean visible);
}
3) Can I create a custom query method writing JPQL?
  Examples: docs.
  In this case spring data does not try to create the query using keywords inside method names, so the method names can be whatever you wish.
@Repository
public interface ProductRepository extends JpaRepository<Product, Integer> {
    @Query("SELECT COUNT(p) FROM Product p WHERE p.title=?1")
    Long countByTitle(String title);
    @Query("SELECT p FROM Product p WHERE p.title LIKE :title AND visible=true")
    List<Product> findByTitleLikeAndVisibleTrue(@Param("title") String title);
}
4) Do I want variable column names or variable where conditions? Then the solution is the Specification.
  Example: docs, so answer
@Repository
public interface ProductRepository extends JpaRepository<Product, Integer>, JpaSpecificationExecutor<Product> {
}
@Service
public class ProductService {
    @Autowired
    private ProductRepository productRepository;
    public List<Product> findByColumn(String columnName, Object value) {
        return productRepository.find((Root<Product> root, CriteriaQuery<?> query, CriteriaBuilder builder) -> {
            return builder.and(builder.equal(root.<String>get(columnName), value));
        });
    }
}
5) Do I want more? The solution is to get the EntityManager and use it like I used it without the spring data library. (This is the answer to this so question)
  Example: so answer, more in docs 
// Create an interface and add the methods you wish to use with EntityManger.
public interface ProductRepositoryExt {
    public List<Product> findByTitle(String title);
}
// Implement the interface you created. Be careful the class name must be identical to the spring-data @Repository interface with the "Impl" appended.
public class ProductRepositoryImpl implements ProductRepositoryExt {
    @PersistenceContext
    private EntityManager em;
    @Override
    public List<Product> findByTitle(String title) {
//        em.getTransaction().begin();
        String sql = "SELECT p FROM Product p WHERE p.title=:title')";
        TypedQuery<ProductCategory> query = em.createQuery(sql, Product.class);
        query.setParameter("title", title);
        //  Add the query hints you wish..
        query.setHint(org.eclipse.persistence.config.QueryHints.BATCH_TYPE, "JOIN");
        query.setHint(org.eclipse.persistence.config.QueryHints.BATCH, "p.productCategory");
        return query.getResultList();
//        em.getTransaction().commit();
    }
}
// Extend this interface from your spring-data @Repository interface.
@Repository
public interface ProductRepository extends JpaRepository<Product, Integer>, ProductCategoryRepositoryExt {
}