From the Haskell report:
Haskell uses the Unicode character set. However, source programs are currently biased toward the ASCII character set used in earlier versions of Haskell .
Recent versions of GHC seem to be fine with unicode (at least in the form of UTF-8):
Prelude> let пять=5; два=2; умножить=(*); на=id in пять `умножить` на два
10
(In case you wonder, «пять `умножить` на два» means «five `multiplied` by two» in Russian.)
Your examples do not work because those character are «symbols» and  can be used in infix operators but not in function names. See "uniSymbol" category in the report.
Prelude> let x € y = x * y in 2 € 5
10