First, note that that documentation is for conda-build and not conda (which has separate documentation).  The former is for developing Conda-deliverable packages; the latter is for managing virtual environments.
Apparently, conda develop will build a package in place and only install it through a link placed in site-packages (specifically adding the path to the package into the  site-packages/conda.pth file), rather than directly installing into site-packages. Sounds like it would make it easier to rebuild while you develop the package without having to reinstall every time.
Here's the relevant blurb I found in the code base:
develop mode builds the extensions in place and makes a link to package in site-packages/.