if i understood it correctly, i have an small example below where the dataFrame is called df and i want to remove the mixfruit to be searched and deleted.
>>> df
       name  num
0     apple    5
1    banana    3
2  mixfruit    5
3    carret    6
One way is as other mentioned can go with str.contains as follows ..
>>> df[~df.name.str.contains("mix")]
     name  num
0   apple    5
1  banana    3
3  carret    6
You can use isin as well, which will drop all rows containing string 
>>> df[~df['name'].isin(['mixfruit'])]
     name  num
0   apple    5
1  banana    3
3  carret    6
However, you can achieve the same as follows...
>>> df[df['name'] != 'mixfruit']
     name  num
0   apple    5
1  banana    3
3  carret    6