How do I run hprof from sbt?
Are there different options to profile the CPU vs. the heap?
I assume you don't want to profile sbt itself so you'd have to use the fork mechanism and combine with the hprof options:
override def fork = forkRun("-agentlib:hprof=heap=sites" :: Nil)
or
override def fork = Some(new ForkScalaRun { 
  override def runJVMOptions = super.runJVMOptions ++
    Seq("-Xmx1999m", "-agentlib:hprof=heap=sites") 
  override def scalaJars = Seq(buildLibraryJar.asFile, buildCompilerJar.asFile)
})
Here are some sample options (use -agentlib:hprof=help for more help):
Option Name and Value  Description                    Default
---------------------  -----------                    -------
heap=dump|sites|all    heap profiling                 all
cpu=samples|times|old  CPU usage                      off
For the sake of completeness: If you are using a traditional build.sbt, you can also use
fork in run := true
javaOptions in run += "-agentlib:hprof=heap=sites"