I would like to add a new column retailer_relationship, to my dataframe.
I would like each row value of this new column to be 'TRUE' if the retailer column value starts with any items within the list retailer_relationship, and 'FALSE' otherwise.
What I've tried:
list_of_relationships = ("retailer1","retailer2","retailer3")
for i in df.index:
    for relationship in list_of_relationships:            
        if df.iloc[i]['retailer'].str.startswith(relationship):
            df.at[i, 'retailer_relationship'] = "TRUE"
        else:
            df.at[i, 'retailer_relationship'] = "FALSE"