You can use awk, and its -F option to define a "field separator":
| awk -F'=' '{print $2}' | awk -F'"' '{print $1}'
which is easier to understand than other alternatives, and very customizable. 
It's useful for two similar entries:
echo "TC=10" | awk -F'=' '{print $2}' | awk -F'"' '{print $1}'
echo "\"TC=10\"" | awk -F'=' '{print $2}' | awk -F'"' '{print $1}'
Another option, related to what @shellter wrote:
@oguzismail : your self deleted answer looks right to me.
that answer was:
    $ trcnt='"TC=10"'
    $ cnt=${trcnt#*=} # remove everything till first =
    $ cnt=${cnt%\"}   # remove trailing "
    $ echo "$cnt"
    10