Suppose we have
columnsA        columnsB
   1           {'A':22,'B':11}
   2           {'A':13,'C':24}
How to convert it to
columnsA   A   B   C
   1       22  11  NA
   2       13  NA  24
select m['A'] A,  
       m['B'] B, 
       m['C'] C 
  from (select str_to_map("A:22,B:11") m) s;
Returns:
A       B       C
22      11      NULL
If you need 'NA' instead of NULL, use NVL() function:
NVL(m['A'],'NA') as A