CREATE TABLE sales (
    id int auto_increment primary key,
    customer VARCHAR(255),
    product VARCHAR(255),
    sales_quantity INT
);
INSERT INTO sales
(customer, product, sales_quantity)
VALUES 
("Customer_A", "Product_01", "100"),
("Customer_B", "Product_03", "970"),
("Customer_B", "Product_04", "730"),
("Customer_C", "Product_02", "480"),
("Customer_D", "Prodcut_01", "320");
Query:
SET
@selected_column = customer;
SELECT
@selected_column
FROM sales_local
GROUP BY 1;
In the query I want to have the flexiblity to change between the columns customer and product. 
Therefore, my idea was to declare them as variable. 
However, with this I get error Unknown column 'customer' in 'field list'.
Is it possible to declare a column as variable or is there any other similar solution for it?
I know in the simple table above I could achieve this by just changing customer to product within the SELECT part. 
However, in my orignal file I use multiple SELECT statements that are binded with UNION ALL and I do not want to change the column name in each of those statement.