This question is based on this stack overflow question. According to the answer given,
\hypersetup{
colorlinks,
citecolor=Violet,
linkcolor=Red,
urlcolor=Blue}
it is possible to change the color of citations. However, when I do that, I am not getting any color. Everything is looking black. I tried many permutations to the answer like colorlinks=true, colorlinks=false, removing the field colorlinks altogether, but every time, I am getting the same black color.
Am I to add the package xcolor in order to work this? Can anyone help me.
I am using org-mode to write the document and exporting to PDF using org-latex-export.