I have div with 3 columns, I've centered text horizontally but I have no idea how to center text vertically. I tried to use vertical-align but it didn't help.
.row {
  margin: auto;
  width: 90%;
  height: 100px;
  background-color: #c42747;
  opacity: 90%;
  border-radius: 10px;
}
.column {
  float: left;
}
.side {
  text-align: center;
  font-size: 25px;
  width: 25%;
}
.middle {
  font-size: 18px;
  font-weight: 300;
  width: 50%;
}<div class="row">
  <div class="column side">TEXT</div>
  <div class="column middle">MORE TEXT</div>
  <div class="column side"><button>MORE</button></div>
</div>This is how I have it right now.
 
     
    