You can manually mange the rotation of any desired UIView object like so:
EDIT:
In the init or viewDidLoad
- (void)viewDidLoad
{
    [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(rotate) name:UIDeviceOrientationDidChangeNotification object:nil];
    [super viewDidLoad];
}
#define degreesToRadian(x) (M_PI * (x) / 180.0)
-(void)rotate{
    self.view.bounds = CGRectMake(0, 0, 0, 0);
    if ([UIDevice currentDevice].orientation == UIInterfaceOrientationPortrait){
        CGAffineTransform landscapeTransform = CGAffineTransformMakeRotation(degreesToRadian(0));
        landscapeTransform = CGAffineTransformTranslate (landscapeTransform, 0.0, 0.0);
        self.view.bounds = CGRectMake(self.view.bounds.origin.x, self.view.bounds.origin.y, 320, 480);
        [self.view setTransform:landscapeTransform];
    } else if ([UIDevice currentDevice].orientation == UIInterfaceOrientationPortraitUpsideDown){
        CGAffineTransform landscapeTransform = CGAffineTransformMakeRotation(degreesToRadian(180));
        landscapeTransform = CGAffineTransformTranslate (landscapeTransform, 0.0, 0.0);
        self.view.bounds = CGRectMake(self.view.bounds.origin.x, self.view.bounds.origin.y, 320, 480);
        [self.view setTransform:landscapeTransform];
    } else if ([UIDevice currentDevice].orientation == UIInterfaceOrientationLandscapeRight){
        CGAffineTransform landscapeTransform = CGAffineTransformMakeRotation(degreesToRadian(90));
         landscapeTransform = CGAffineTransformTranslate (landscapeTransform, 0.0, 0.0);
         self.view.bounds = CGRectMake(self.view.bounds.origin.x, self.view.bounds.origin.y, 480, 320); 
        [self.view setTransform:landscapeTransform];
    }else if ([UIDevice currentDevice].orientation == UIInterfaceOrientationLandscapeLeft){
        CGAffineTransform landscapeTransform = CGAffineTransformMakeRotation(degreesToRadian(270));
        landscapeTransform = CGAffineTransformTranslate (landscapeTransform, 0.0, 0.0);
        self.view.bounds = CGRectMake(self.view.bounds.origin.x, self.view.bounds.origin.y, 480, 320); 
        [self.view setTransform:landscapeTransform];
    }
}