If you want to make Texview placeholder is required or optional like me. See my hack        
 func textViewDidBeginEditing(textView: UITextView) {
        if textView.text.isEmpty {
          if self.text == "Required" || self.text == "Optional" {
            dispatch_async(dispatch_get_main_queue(), {
              textView.selectedRange = NSMakeRange(0, 0)
            });
          }
        }
      }
      func textViewDidEndEditing(textView: UITextView) {
        if CommonUtils.isEmptyString(textView.text) {
          if required {
            textView.text = "Required"
          } else {
            textView.text = "Optional"
          }
          textView.textColor = grayColor//
        }
      }
      func textViewDidChange(textView: UITextView) {
        if textView.text.isEmpty {
          if required {
            textView.text = "Required"
          } else {
            textView.text = "Optional"
          }
          textView.textColor = grayColor
          textView.selectedRange = NSMakeRange(0, 0)
        } else {
          if required {
            if textView.text.length > "Required".length {
              textView.text = self.text.replace("Required", withString: "")
            }
          } else {
            if textView.text.length > "Optional".length {
              textView.text = self.text.replace("Optional", withString: "")
            }
          }
          textView.textColor = blackColor//
        }
      }
Dont forget to register delegate: UITextViewDelegate