The best solution is this one:
http://www.codeproject.com/Articles/11317/From-XML-to-Strong-Types-in-C
- Write an XML structure (XML)
- Create XSD file from XML file
- Create C# classes from XSD file
XML
<?xml version="1.0" encoding="utf-8"?>
<TextScrollerItems xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
    <Item type="text" ID="234">
     <Text Color="Blue">
       Sample text...
     </Text>
    </Item>
    <Item type="image" ID="2456">
        <Image>
          clientLogo.png
        </Image>
    </Item>
    </TextScrollerItems>
XSD
<?xml version="1.0" encoding="utf-8"?>
<xs:schema id="TextScrollerItems" xmlns="" xmlns:xs="http://www.w3.org/2001/XMLSchema" xmlns:msdata="urn:schemas-microsoft-com:xml-msdata">
  <xs:element name="TextScrollerItems" msdata:IsDataSet="true" msdata:UseCurrentLocale="true">
    <xs:complexType>
      <xs:choice minOccurs="0" maxOccurs="unbounded">
        <xs:element name="Item">
          <xs:complexType>
            <xs:sequence>
              <xs:element name="Image" type="xs:string" minOccurs="0" msdata:Ordinal="0" />
              <xs:element name="Text" nillable="true" minOccurs="0" maxOccurs="unbounded">
                <xs:complexType>
                  <xs:simpleContent msdata:ColumnName="Text_Text" msdata:Ordinal="1">
                    <xs:extension base="xs:string">
                      <xs:attribute name="Color" type="xs:string" />
                    </xs:extension>
                  </xs:simpleContent>
                </xs:complexType>
              </xs:element>
            </xs:sequence>
            <xs:attribute name="type" type="xs:string" />
            <xs:attribute name="ID" type="xs:string" />
          </xs:complexType>
        </xs:element>
      </xs:choice>
    </xs:complexType>
  </xs:element>
</xs:schema>
C# classes
//------------------------------------------------------------------------------
// <auto-generated>
//     This code was generated by a tool.
//     Runtime Version:2.0.50727.5448
//
//     Changes to this file may cause incorrect behavior and will be lost if
//     the code is regenerated.
// </auto-generated>
//------------------------------------------------------------------------------
using System.Xml.Serialization;
// 
// This source code was auto-generated by xsd, Version=2.0.50727.3038.
// 
/// <remarks/>
[System.CodeDom.Compiler.GeneratedCodeAttribute("xsd", "2.0.50727.3038")]
[System.SerializableAttribute()]
[System.Diagnostics.DebuggerStepThroughAttribute()]
[System.ComponentModel.DesignerCategoryAttribute("code")]
[System.Xml.Serialization.XmlTypeAttribute(AnonymousType=true)]
[System.Xml.Serialization.XmlRootAttribute(Namespace="", IsNullable=false)]
public partial class TextScrollerItems {
    private TextScrollerItemsItem[] itemsField;
    /// <remarks/>
    [System.Xml.Serialization.XmlElementAttribute("Item", Form=System.Xml.Schema.XmlSchemaForm.Unqualified)]
    public TextScrollerItemsItem[] Items {
        get {
            return this.itemsField;
        }
        set {
            this.itemsField = value;
        }
    }
}
/// <remarks/>
[System.CodeDom.Compiler.GeneratedCodeAttribute("xsd", "2.0.50727.3038")]
[System.SerializableAttribute()]
[System.Diagnostics.DebuggerStepThroughAttribute()]
[System.ComponentModel.DesignerCategoryAttribute("code")]
[System.Xml.Serialization.XmlTypeAttribute(AnonymousType=true)]
public partial class TextScrollerItemsItem {
    private string imageField;
    private TextScrollerItemsItemText[] textField;
    private string typeField;
    private string idField;
    /// <remarks/>
    [System.Xml.Serialization.XmlElementAttribute(Form=System.Xml.Schema.XmlSchemaForm.Unqualified)]
    public string Image {
        get {
            return this.imageField;
        }
        set {
            this.imageField = value;
        }
    }
    /// <remarks/>
    [System.Xml.Serialization.XmlElementAttribute("Text", Form=System.Xml.Schema.XmlSchemaForm.Unqualified, IsNullable=true)]
    public TextScrollerItemsItemText[] Text {
        get {
            return this.textField;
        }
        set {
            this.textField = value;
        }
    }
    /// <remarks/>
    [System.Xml.Serialization.XmlAttributeAttribute()]
    public string type {
        get {
            return this.typeField;
        }
        set {
            this.typeField = value;
        }
    }
    /// <remarks/>
    [System.Xml.Serialization.XmlAttributeAttribute()]
    public string ID {
        get {
            return this.idField;
        }
        set {
            this.idField = value;
        }
    }
}
/// <remarks/>
[System.CodeDom.Compiler.GeneratedCodeAttribute("xsd", "2.0.50727.3038")]
[System.SerializableAttribute()]
[System.Diagnostics.DebuggerStepThroughAttribute()]
[System.ComponentModel.DesignerCategoryAttribute("code")]
[System.Xml.Serialization.XmlTypeAttribute(AnonymousType=true)]
public partial class TextScrollerItemsItemText {
    private string colorField;
    private string valueField;
    /// <remarks/>
    [System.Xml.Serialization.XmlAttributeAttribute()]
    public string Color {
        get {
            return this.colorField;
        }
        set {
            this.colorField = value;
        }
    }
    /// <remarks/>
    [System.Xml.Serialization.XmlTextAttribute()]
    public string Value {
        get {
            return this.valueField;
        }
        set {
            this.valueField = value;
        }
    }
}