In F# 2.0 (that is Visual Studio 2010), there is no way to extend the keyword list (other than Ramon's extension). However, the query mechanism in F# 3.0 (Visual Sutdio 11) is extensible and you can define your own keywords similar to select and count. 
Here is a basic example that defines something like seq builder with reverse keyword:
type SeqBuilder() =
    // Standard definition for 'for' and 'yield' in sequences
    member x.For (source : seq<'T>, body : 'T -> seq<'R>) =
      seq { for v in source do yield! body v }
    member x.Yield item =
      seq { yield item }
    // Define an operation 'select' that performs projection
    [<CustomOperation("select")>]
    member x.Select (source : seq<'T>, [<ProjectionParameter>] f: 'T -> 'R) : seq<'R> =
        Seq.map f source
    // Defines an operation 'reverse' that reverses the sequence    
    [<CustomOperation("reverse", MaintainsVariableSpace = true)>]
    member x.Expand (source : seq<'T>) =
        List.ofSeq source |> List.rev
let mseq = SeqBuilder()
The details how this works are not yet documented, but the CustomOperation attribute says that the operation should be treated as a special syntax (you can set various properties to specify how it behaves - MaintainsVariableSpace means that it does not change the values inside sequence). The Projectionparameter attribute specifies that the expression following the keyword should be implicitly converted to a function.
Now, the mseq builder supports both select and reverse:
let q = mseq { for i in 1 .. 10 do
               select (i + 100)
               reverse }