I finally got this working in my own project (which happens to be in Xcode). Adding these 3 scripts to your build phase will automatically create a Disk Image for your product that is nice and neat. All you have to do is build your project and the DMG will be waiting in your products folder.
Script 1 (Create Temp Disk Image):
#!/bin/bash
#Create a R/W DMG
dir="$TEMP_FILES_DIR/disk"
dmg="$BUILT_PRODUCTS_DIR/$PRODUCT_NAME.temp.dmg"
rm -rf "$dir"
mkdir "$dir"
cp -R "$BUILT_PRODUCTS_DIR/$PRODUCT_NAME.app" "$dir"
ln -s "/Applications" "$dir/Applications"
mkdir "$dir/.background"
cp "$PROJECT_DIR/$PROJECT_NAME/some_image.png" "$dir/.background"
rm -f "$dmg"
hdiutil create "$dmg" -srcfolder "$dir" -volname "$PRODUCT_NAME" -format UDRW
#Mount the disk image, and store the device name
hdiutil attach "$dmg" -noverify -noautoopen -readwrite
Script 2 (Set Window Properties Script):
#!/usr/bin/osascript
#get the dimensions of the main window using a bash script
set {width, height, scale} to words of (do shell script "system_profiler SPDisplaysDataType | awk '/Main Display: Yes/{found=1} /Resolution/{width=$2; height=$4} /Retina/{scale=($2 == \"Yes\" ? 2 : 1)} /^ {8}[^ ]+/{if(found) {exit}; scale=1} END{printf \"%d %d %d\\n\", width, height, scale}'")
set x to ((width / 2) / scale)
set y to ((height / 2) / scale)
#get the product name using a bash script
set {product_name} to words of (do shell script "printf \"%s\", $PRODUCT_NAME")
set background to alias ("Volumes:"&product_name&":.background:some_image.png")
tell application "Finder"
    tell disk product_name
        open
        set current view of container window to icon view
        set toolbar visible of container window to false
        set statusbar visible of container window to false
        set the bounds of container window to {x, y, (x + 479), (y + 383)}
        set theViewOptions to the icon view options of container window
        set arrangement of theViewOptions to not arranged
        set icon size of theViewOptions to 128
        set background picture of theViewOptions to background
        set position of item (product_name & ".app") of container window to {100, 225}
        set position of item "Applications" of container window to {375, 225}
        update without registering applications
        close
    end tell
end tell
The above measurement for the window work for my project specifically due to the size of my background pic and icon resolution; you may need to modify these values for your own project.
Script 3 (Make Final Disk Image Script):
#!/bin/bash
dir="$TEMP_FILES_DIR/disk"
cp "$PROJECT_DIR/$PROJECT_NAME/some_other_image.png" "$dir/"
#unmount the temp image file, then convert it to final image file
sync
sync
hdiutil detach /Volumes/$PRODUCT_NAME
rm -f "$BUILT_PRODUCTS_DIR/$PRODUCT_NAME.dmg"
hdiutil convert "$BUILT_PRODUCTS_DIR/$PRODUCT_NAME.temp.dmg" -format UDZO -imagekey zlib-level=9 -o "$BUILT_PRODUCTS_DIR/$PRODUCT_NAME.dmg"
rm -f "$BUILT_PRODUCTS_DIR/$PRODUCT_NAME.temp.dmg"
#Change the icon of the image file
sips -i "$dir/some_other_image.png"
DeRez -only icns "$dir/some_other_image.png" > "$dir/tmpicns.rsrc"
Rez -append "$dir/tmpicns.rsrc" -o "$BUILT_PRODUCTS_DIR/$PRODUCT_NAME.dmg"
SetFile -a C "$BUILT_PRODUCTS_DIR/$PRODUCT_NAME.dmg"
rm -rf "$dir"
Make sure the image files you are using are in the $PROJECT_DIR/$PROJECT_NAME/ directory!