Yes, the main advantage of TIBCO RV over others is that it's built on UDP multicast. That means one IP packet for 500 consumers is really sent out on the wire only ONE time. With TCP it would be sent out 500 times !
UDP by itself is pretty unreliable (packet loss, network storms, etc). So TRDP or PGM (the protocols implemented by RV) add reliability to this traffic. And the API's make it much simpler to use RV than raw UDP or TCP. 
Because the API is so simple and available on many platforms, it was also used for integrating applications in the back office. Nowadays, for integration purposes, it is replaced more and more by TIBCO EMS or other JMS providers.