How to add an item to the gnome menu that starts gedit as root?

Question

I right clicked the gnome menu and clicked on "Edit menus"

Then I clicked on "New item".

• Type: Application
• Name: gedit as root
• Command: gksudo gedit
• Comment: Launch gedit as root.

When I click it, the gksudo dialog appears as expected. But then... nothing.

How should I be doing this? (From the menu - I know it's trivial from the terminal)